Trustees urged to show appreciation as sector faces burnout risks

Charity sector leader calls on boards to value their staff—before it’s too late

May 13, 2025
Felicia Willow, a seasoned charity leader, has called for greater appreciation from trustees
Felicia Willow, a seasoned charity leader, has called for greater appreciation from trustees

Felicia Willow, a seasoned charity leader and founder of Interims for Impact, has issued a clear call to action for charity trustees: take five minutes to say thank you.

In a LinkedIn post, Willow described a conversation with a “truly awesome” charity CEO who had successfully turned around a major financial deficit, only to feel demoralised by a lack of basic recognition from her board. “No one on her Board has ever said... 'thanks',” Willow wrote. “Guess who is looking for a new role?”