What to say in a cover letter when you’re not sure what they’re looking for

When the job ad is vague, here’s how to write something that still hits the mark

What to say in a cover letter when you’re not sure what they’re looking for
Photo by Jacky Chiu / Unsplash

Sometimes job descriptions are brilliant — clear, detailed, and full of clues about what kind of person they want. But other times they’re vague, confusing, or clearly copied and pasted from somewhere else. So how do you write a cover letter when you’re not even sure what they’re really looking for?

The answer: focus on what you do know, show how you can help, and make it easy for them to picture you in the role.

Here’s how to do that.