Fundraising in freefall: what nonprofits can learn from this 2025 giving report

The latest UK Giving Report from the Charities Aid Foundation has landed, and it makes for stark reading. Giving is down. Fewer people are donating. And young people, in particular, are switching off.

But while the data is sobering, it’s not all doom and gloom. It’s a chance to take a step back, ask some hard questions and rethink how we build support for our missions.

Here’s what stood out—and what we should do about it.